After eating loads of plankton, Jeremy Whale suddenly figured it out. There was nothing wrong with the products he was selling; the problem was that not enough people knew about his snack business. Visitors to the beach could only eat and drink so much each day, meaning it wasn’t enough for Jeremy to sell to them alone. If he wanted his business to grow, he would have to start marketing his products so that people who visited other nearby beaches would know that they could buy their snacks from him.
The problem Jeremy faced was that his snack business was only known to those who visited the beach where he chose to live. But there was a huge untapped market in nearby beaches who longed for a convenient place to eat and drink like Jeremy’s friends once did. If only he could figure out a way to get the word out to them that his snack bar was open for business. All that plankton he ate made Jeremy realise two important things: one was that he offered a fantastic customer experience, and the other was that he had zero marketing efforts. It was high time to take action.
Jeremy drew up a marketing plan to let people in other beaches know about his business. He decided that the most effective way to do this was to share his knowledge with his family and friends so that they could help him spread the word. Since none of the other whales knew anything about marketing technology, Jeremy taught them everything that he knew. Together, they created digital marketing campaigns and promotions to introduce his business to other beachgoers in the area.
Sure enough, it wasn’t long before Jeremy’s snack bar expanded to other coastal locations and sales skyrocketed, while his existing clients continued to enjoy the same kind of top quality products and service they became accustomed to from the very beginning.
Years later, Jeremy Whale decided to sell his successful business and dedicated his life to helping others effectively market their brands online. After all, he experienced firsthand just how vital marketing technology is to the success of a brand that he felt a moral obligation to let others in on his little secret.
As far as Jeremy is concerned, it doesn’t matter what product or service a company is selling. He believes that the important thing is having the right marketing tools in place in order to effectively carry out a company’s marketing strategies.
Take it from Jeremy who speaks from experience: reaching new customers and sharing information about your brand shouldn’t be a daunting task to be feared, but rather a golden opportunity to grow your business while having a whale of a time.