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How Having Too Many Cloud Apps Can Hurt Your Organisation (and How to Solve This)
February 29, 2020

How Having Too Many Cloud Apps Can Hurt Your Organisation (and How to Solve This)

How Having Too Many Cloud Apps Can Hurt Your Organisation (and How to Solve This) Do you use multiple cloud applications within your organisation? If so, you’re not alone! Many companies have a few apps that for communication, a few for marketing, some for sales, and still[…]
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In Strategy
by Jeremy Whale
The Decentralised Operations Approach
January 5, 2020

The Decentralised Operations Approach

The Decentralised Operations Approach Thought Leadership by Jeremy Whale The times they are a changin’, were the lyrics to a classic Bob Dylan song back in the ‘60s. Fast forward to the present and not a lot has changed, because those words still ring as true today[…]
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In Strategy
by Jeremy Whale
Why Your Business Needs A Marketing Technologist
December 5, 2019

Why Your Business Needs A Marketing Technologist

Why Your Business Needs A Marketing Technologist Thought Leadership by Jeremy Whale The Greek philosopher, Heraclitus, is quoted as saying: “change is the only constant in life”. Today, if there is one thing that is constantly changing, it is the technological landscape. And because virtually all businesses rely on technology in their day[…]
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In Strategy
by Jeremy Whale
The Rise and Rise of Marketing Technology
November 5, 2019

The Rise and Rise of Marketing Technology

The Rise and Rise of Marketing Technology Thought Leadership by Jeremy Whale There’s a new kid in town and he goes by the name of “Martech”. Martech, of course, is short for marketing technology which happens to be one of the newest and fastest growing industries here[…]
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In Strategy
by Jeremy Whale
The Real Deal on Digital Advertising
October 18, 2019

The Real Deal on Digital Advertising

The Real Deal on Digital Advertising Thought Leadership by Jeremy Whale So you’re quite confident that you have an impressive lineup in your advertising arsenal, from search to display to social. But are you positive that you are getting the most out of it? Advertising trends have[…]
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In Strategy
by Jeremy Whale
Be In-The-Know Of Website Traffic
October 11, 2019

Be In-The-Know Of Website Traffic

Be In-The-Know Of Website Traffic Thought Leadership by Jeremy Whale Imagine having a great idea for your startup armed with nothing but small capital and plenty of faith in your product. Where do you begin? When I first started out many moons ago, we didn’t have the[…]
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In Utilisation
by Jeremy Whale
Bringing Back the Joy of Marketing
September 2, 2019

Bringing Back the Joy of Marketing

Bringing Back the Joy of Marketing In the old days of marketing, it was all about the message you were broadcasting. We cared about what our customers wanted, developed creative strategies to reach them, and saw great results. Fast forward a couple of decades and the modern[…]
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In Strategy, Utilisation
by Jeremy Whale
Creating a Personalization Program for Success
August 25, 2019

Creating a Personalization Program for Success

Creating a Personalization Program for Success As the digital marketing space continues to get more competitive, marketers and agencies have gotten more creative on the best ways to engage and reach their target audience. Advancement in technology has made marketing more data-driven. According to a survey by[…]
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In Implementation, Strategy
by Jeremy Whale
How can Businesses Survive Digitalization?
August 10, 2019

How can Businesses Survive Digitalization?

How can Businesses Survive Digitalization? No doubt, the internet has become one of the necessary tools needed for a profitable business in this 21st century – who doesn’t know that? Regardless of the industry or size of your business, one constant thing is that the business environment[…]
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In Strategy
by Jeremy Whale
Keeping Martech Aligned with Business Objectives for better ROI
July 25, 2019

Keeping Martech Aligned with Business Objectives for better ROI

Keeping Martech Aligned with Business Objectives for better ROI In the past few years, marketing technology, popularly known in the digital marketing space as Martech has been on a steady rise. If you are a digital marketer or you run a digital marketing agency and you haven’t[…]
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In Execution, Strategy
by Jeremy Whale
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Recent Posts

How Having Too Many Cloud Apps Can Hurt Your Organisation (and How to Solve This)

February 29, 2020

The Decentralised Operations Approach

January 5, 2020

Why Your Business Needs A Marketing Technologist

December 5, 2019

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