Keeping Martech Aligned with Business Objectives for better ROI In the past few years, marketing technology, popularly known in the digital marketing space as Martech has been on a steady rise. If you are a digital marketer or you run a digital marketing agency and you haven’t[…]

The Impact of GDPR on digital marketing The most recent law about data protection is the GDPR. You probably might have noticed the flurry of emails notifying you of an update in their privacy policies and Terms of Use agreement from your favourite social platforms or online[…]