February 29, 2020
How Having Too Many Cloud Apps Can Hurt Your Organisation (and How to Solve This)
How Having Too Many Cloud Apps Can Hurt Your Organisation (and How to Solve This) Do you use multiple cloud applications within your organisation? If so, you’re not alone! Many companies have a few apps that for communication, a few for marketing, some for sales, and still[…]
January 5, 2020
The Decentralised Operations Approach
The Decentralised Operations Approach Thought Leadership by Jeremy Whale The times they are a changin’, were the lyrics to a classic Bob Dylan song back in the ‘60s. Fast forward to the present and not a lot has changed, because those words still ring as true today[…]
December 5, 2019
Why Your Business Needs A Marketing Technologist
Why Your Business Needs A Marketing Technologist Thought Leadership by Jeremy Whale The Greek philosopher, Heraclitus, is quoted as saying: “change is the only constant in life”. Today, if there is one thing that is constantly changing, it is the technological landscape. And because virtually all businesses rely on technology in their day[…]
November 5, 2019
The Rise and Rise of Marketing Technology
The Rise and Rise of Marketing Technology Thought Leadership by Jeremy Whale There’s a new kid in town and he goes by the name of “Martech”. Martech, of course, is short for marketing technology which happens to be one of the newest and fastest growing industries here[…]
October 18, 2019
The Real Deal on Digital Advertising
The Real Deal on Digital Advertising Thought Leadership by Jeremy Whale So you’re quite confident that you have an impressive lineup in your advertising arsenal, from search to display to social. But are you positive that you are getting the most out of it? Advertising trends have[…]
September 2, 2019
Bringing Back the Joy of Marketing
Bringing Back the Joy of Marketing In the old days of marketing, it was all about the message you were broadcasting. We cared about what our customers wanted, developed creative strategies to reach them, and saw great results. Fast forward a couple of decades and the modern[…]
August 25, 2019
Creating a Personalization Program for Success
Creating a Personalization Program for Success As the digital marketing space continues to get more competitive, marketers and agencies have gotten more creative on the best ways to engage and reach their target audience. Advancement in technology has made marketing more data-driven. According to a survey by[…]
August 10, 2019
How can Businesses Survive Digitalization?
How can Businesses Survive Digitalization? No doubt, the internet has become one of the necessary tools needed for a profitable business in this 21st century – who doesn’t know that? Regardless of the industry or size of your business, one constant thing is that the business environment[…]
July 25, 2019
Keeping Martech Aligned with Business Objectives for better ROI
Keeping Martech Aligned with Business Objectives for better ROI In the past few years, marketing technology, popularly known in the digital marketing space as Martech has been on a steady rise. If you are a digital marketer or you run a digital marketing agency and you haven’t[…]
July 10, 2019
The Impact of GDPR on digital marketing
The Impact of GDPR on digital marketing The most recent law about data protection is the GDPR. You probably might have noticed the flurry of emails notifying you of an update in their privacy policies and Terms of Use agreement from your favourite social platforms or online[…]
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The Decentralised Operations Approach
January 5, 2020
