October 18, 2019

The Real Deal on Digital Advertising

Thought Leadership by Jeremy Whale

So you’re quite confident that you have an impressive lineup in your advertising arsenal, from search to display to social. But are you positive that you are getting the most out of it?

Advertising trends have evolved in leaps and bounds over the years. Back in my time, there were only three traditional medium types: television, radio, and print. Using either or all of this media helped to ensure that your product or service would reach its intended audience.

When I started out, I had to start small like every other entrepreneur. I could not afford to place ads in TV or radio, leaving me with print options. To advertise my snack bar in the local beach community, all I had to do was create flyers and place a small ad in the local paper and I was good to go.

Nowadays, we live in an age where digital rules and content is king. Yes, while it’s true that you might have a kick ass website, or a hands-on social media team, how can you tell if these are working for you the way they should?

Think of it like owning a supercar: what good are its sleek looks and 12-cylinders if you have little to zero driving experience?

The good news is that there are solutions to practically every business challenge imaginable. In this case, it would be something like Adobe Media Organiser.

What it does is it integrates with other Adobe products to optimise your digital advertising. By analysing your marketing data, it will tap into powerful algorithms to determine what your best overall marketing mix would be—ultimately letting you enjoy higher ROI within each of your channels.

It’s one things to have your digital marketing efforts in place, but an entirely different ball game to know whether or not they are optimised to deliver the best results. That’s where we come in. We can coach you on how to make your advertising work to its full potential by using existing MarTech cloud solutions like Adobe Media Organiser.

All it takes is a few sessions to be able to get a complete view of your campaign performance across search, display, TV, and creative. We’ll also show you how to use a special feature that helps you know when and where to invest your online advertising budget. Last but not least, with the help of Adobe Sensei, you and your business can enjoy optimum ad spend recommendations to make sure you’re getting the most for your budget.

The power to market effectively online is already at your fingertips. Learning how to use these tools is where we come in. Remember, having someone guide you as you learn how to effectively make the most out of marketing technology enables you to truly enjoy what you do. Let Jeremy help you because where there’s a whale, there’s a way.