October 11, 2019

Be In-The-Know Of Website Traffic

Thought Leadership by Jeremy Whale

Imagine having a great idea for your startup armed with nothing but small capital and plenty of faith in your product. Where do you begin?

When I first started out many moons ago, we didn’t have the kind of technology we have today. The internet wasn’t a thing back then, and so websites were unheard of. To market my snack bar business, I had to rely on word of mouth and scribbled flyers.

Luckily for you, the internet has changed the landscape of how we do business today. And any entrepreneur that is to be take seriously knows that the first thing your company will need is a website. The downside is that everyone thinks they’re an expert and will tell you what they can do for your business, only to take your money and run.

In this short piece, I will share with you all you really need to know about website traffic and spare you the agony of having to listen to countless sales pitches and empty promises from vendors who are only interested in increasing their bottomline.

So let’s go back to your website. As you know, this is your company’s official online domain. It should cover everything from your brand identity to customer service. Shortly said, everything that your customers need to know about your business must be presented simply and clearly,

But more than providing info to your customers, your website can reveal a lot about your customers too; valuable insights that you can use to harness the power of digital marketing and use it in your favour.

We are trained to teach you how to use services like Google Analytics to track and report traffic to your website. It is arguably the most widely used analytics program on the web and, with proper guidance, is surprisingly easy to use.

You start by signing up for the free service by providing some basic information about your website. Once you’ve done that, you will receive a tracking code that you simply paste to your website so that the program knows each time your site is visited. Then all you need to do is sit back and relax.

Google Analytics will weave its magic and show you all sorts of data about your online visitors while giving you a wide angle view of your market’s behaviour. That way, you will be able to build a complete picture, connect your insights to results, and become equipped to make your data work for your business.

The power to market effectively online is already at your fingertips. Learning how to use these tools is where we come in. Remember, having someone guide you as you learn how to effectively make the most out of marketing technology enables you to truly enjoy what you do. Let Jeremy help you because where there’s a whale, there’s a way.